{"id":940,"date":"2026-08-28T14:04:25","date_gmt":"2026-08-28T19:04:25","guid":{"rendered":"https:\/\/vyjcomunicaciones.com\/?p=940"},"modified":"2026-08-28T18:52:10","modified_gmt":"2026-08-28T23:52:10","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/vyjcomunicaciones.com\/en\/servicios\/influencer-marketing\/","title":{"rendered":"De la intuici\u00f3n a las m\u00e9tricas: Influencer Marketing basado en Datos."},"content":{"rendered":"\n<p>En V&amp;J Comunicaciones elevamos el Influencer Marketing de la intuici\u00f3n a los datos. Somos de las pocas agencias en Latinoam\u00e9rica en contar con una alianza tecnol\u00f3gica directa con Kolsquare, la plataforma europea #1 en anal\u00edtica de datos e inteligencia de influenciadores.<\/p>\n\n\n\n<p>Gestionamos cada etapa del ecosistema de creadores de contenido combinando pensamiento estrat\u00e9gico, tecnolog\u00eda europea de Big Data y ejecuci\u00f3n operativa.<\/p>\n\n\n\n<p><br><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"973\" class=\"wp-image-943\" style=\"width: 2000px;\" src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Kolsqueare-MapaCohete.png\" alt=\"\" srcset=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Kolsqueare-MapaCohete.png 1500w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Kolsqueare-MapaCohete-300x146.png 300w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Kolsqueare-MapaCohete-1024x498.png 1024w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Kolsqueare-MapaCohete-768x374.png 768w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Kolsqueare-MapaCohete-18x9.png 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo trabajamos?<\/strong><\/p>\n\n\n\n<p>Ofrecemos flexibilidad para marcas con necesidades recurrentes o requerimientos puntuales:<\/p>\n\n\n\n\n<style>\ndiv#modalidadesTabContent {\n    margin-bottom: 30px;\n}\n.nav-item {\n    padding: 0;\n}\n.nav-tabs .nav-link.active {\n    background-color: #fd017a !important;\n    color: white;\n}\n\nbutton.accordion-button.collapsed.fw-bold {\n    width: 100%;\n    font-size: 20px;\n    background: #0c102b;\n    border: 1px solid white;\ncolor:white\n}\n.accordion-button[aria-expanded=\"true\"]{\nbackground-color:#fd017a !important;\n   width: 100%;\n    font-size: 20px;\n\n    border: 1px solid white;\n}\n<\/style>\n\n\n  <ul class=\"nav nav-tabs flex-nowrap overflow-auto\" id=\"modalidadesTab\" role=\"tablist\">\n    <li class=\"nav-item flex-fill\" role=\"presentation\">\n      <button class=\"nav-link active fw-bold w-100 text-center\" id=\"modalidad1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#modalidad1\" type=\"button\" role=\"tab\" aria-controls=\"modalidad1\" aria-selected=\"true\">\n        Modalidad 1: Campa\u00f1as IM (Fee de Gesti\u00f3n Integral)\n      <\/button>\n    <\/li>\n    <li class=\"nav-item flex-fill\" role=\"presentation\">\n      <button class=\"nav-link fw-bold w-100 text-center\" id=\"modalidad2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#modalidad2\" type=\"button\" role=\"tab\" aria-controls=\"modalidad2\" aria-selected=\"false\">\n        Modalidad 2: Servicios Por Demanda\n      <\/button>\n    <\/li>\n  <\/ul>\n\n  <div class=\"tab-content border border-top-0 rounded-bottom shadow-sm\" id=\"modalidadesTabContent\">\n    \n    <div class=\"tab-pane fade show active\" id=\"modalidad1\" role=\"tabpanel\" aria-labelledby=\"modalidad1-tab\">\n      <div class=\"row \">\n        <div class=\"col-md-12\">\n          <div class=\"card h-100 border-0\">\n            <div class=\"card-body\">\n              <h5 class=\"card-title fw-bold text-primary\">Enfoque<\/h5>\n              <p class=\"card-text\">\n                Desarrollado para marcas que ejecutan estrategias continuas y requieren un equipo permanente a cargo de la estrategia, negociaci\u00f3n y reporter\u00eda.\n              <\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"col-md-12\">\n          <div class=\"card h-100 border-0 \">\n            <div class=\"card-body\">\n              <h5 class=\"card-title fw-bold text-primary\">\u00bfQu\u00e9 incluye?<\/h5>\n              <p class=\"card-text\">\n                Equipo estrat\u00e9gico y operativo dedicado, uso de la plataforma Kolsquare, gesti\u00f3n hasta de 10 influenciadores por campa\u00f1a, monitoreo continuo e informe mensual consolidado.\n              <\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"tab-pane fade\" id=\"modalidad2\" role=\"tabpanel\" aria-labelledby=\"modalidad2-tab\">\n            <div class=\"col-md-12\">\n          <div class=\"card h-100 border-0 \">\n            <div class=\"card-body\">\n              <h5 class=\"card-title fw-bold text-primary\">Enfoque<\/h5>\n              <p class=\"card-text\">\n          Componentes individuales de nuestra metodolog\u00eda para campa\u00f1as espec\u00edficas o diagn\u00f3sticos de oportunidad.\n              <\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n\n      <div class=\"accordion\" id=\"acordeonServicios\">\n        \n        <div class=\"accordion-item\">\n          <h2 class=\"accordion-header\" id=\"headingOne\">\n            <button class=\"accordion-button collapsed fw-bold\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n              Benchmarking\n            <\/button>\n          <\/h2>\n          <div id=\"collapseOne\" class=\"accordion-collapse collapse\" aria-labelledby=\"headingOne\" data-bs-parent=\"#acordeonServicios\">\n            <div class=\"accordion-body\">\n              An\u00e1lisis en tiempo real de la competencia, volumen de conversaci\u00f3n y EMV.\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"accordion-item\">\n          <h2 class=\"accordion-header\" id=\"headingTwo\">\n            <button class=\"accordion-button collapsed fw-bold\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseTwo\" aria-expanded=\"false\" aria-controls=\"collapseTwo\">\n              Informe de Campa\u00f1as\n            <\/button>\n          <\/h2>\n          <div id=\"collapseTwo\" class=\"accordion-collapse collapse\" aria-labelledby=\"headingTwo\" data-bs-parent=\"#acordeonServicios\">\n            <div class=\"accordion-body\">\n              Evaluaci\u00f3n del desempe\u00f1o de tus campa\u00f1as (propias o ejecutadas por terceros), midiendo credibilidad de voceros, alcance y ROI por formato.\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"accordion-item\">\n          <h2 class=\"accordion-header\" id=\"headingThree\">\n            <button class=\"accordion-button collapsed fw-bold\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseThree\" aria-expanded=\"false\" aria-controls=\"collapseThree\">\n              Escucha de Redes\n            <\/button>\n          <\/h2>\n          <div id=\"collapseThree\" class=\"accordion-collapse collapse\" aria-labelledby=\"headingThree\" data-bs-parent=\"#acordeonServicios\">\n            <div class=\"accordion-body\">\n              Monitoreo del clima de opini\u00f3n, mood virtual y tendencias alrededor de tu marca o sector para prevenir crisis o detonar conversaci\u00f3n.\n            <\/div>\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/bootstrap@5.3.2\/dist\/js\/bootstrap.bundle.min.js\"><\/script>\n\n\n\n\n<p><strong>\u00bfListo para llevar tus campa\u00f1as de influenciadores al siguiente nivel?<\/strong><\/p>\n\n\n\n<p>D\u00e9janos tus datos y recibe un Benchmark de tu categor\u00eda respaldada por Kolsquare.<\/p>\n\n\n<style id=\"wpforms-css-vars-root\">\n\t\t\t\t:root {\n\t\t\t\t\t--wpforms-field-border-radius: 3px;\n--wpforms-field-background-color: #ffffff;\n--wpforms-field-border-color: rgba( 0, 0, 0, 0.25 );\n--wpforms-field-text-color: rgba( 0, 0, 0, 0.7 );\n--wpforms-label-color: rgba( 0, 0, 0, 0.85 );\n--wpforms-label-sublabel-color: rgba( 0, 0, 0, 0.55 );\n--wpforms-label-error-color: #d63637;\n--wpforms-button-border-radius: 3px;\n--wpforms-button-background-color: #066aab;\n--wpforms-button-text-color: #ffffff;\n--wpforms-page-break-color: 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Somos de las pocas agencias en Latinoam\u00e9rica en contar con una alianza tecnol\u00f3gica directa con Kolsquare, la plataforma europea #1 en anal\u00edtica de datos e inteligencia de influenciadores. Gestionamos cada etapa del ecosistema de creadores de contenido combinando pensamiento estrat\u00e9gico, tecnolog\u00eda europea [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/vyjcomunicaciones.com\/en\/servicios\/influencer-marketing\/\">Read More&#8230;<span class=\"screen-reader-text\"> from De la intuici\u00f3n a las m\u00e9tricas: Influencer Marketing basado en Datos.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-servicios.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicios"],"acf":[],"_links":{"self":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":27,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts\/940\/revisions\/986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}