{"id":940,"date":"2026-08-28T14:04:25","date_gmt":"2026-08-28T19:04:25","guid":{"rendered":"https:\/\/vyjcomunicaciones.com\/?p=940"},"modified":"2026-09-10T11:20:26","modified_gmt":"2026-09-10T16:20:26","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/vyjcomunicaciones.com\/en\/servicios\/influencer-marketing\/","title":{"rendered":"Influencer Marketing Intelligence"},"content":{"rendered":"<figure class=\"wp-block-image size-full\" id=\"img-IMI-desktop\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1749\" height=\"1089\" src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare.png\" alt=\"\" class=\"wp-image-990\" srcset=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare.png 1749w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare-300x187.png 300w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare-1024x638.png 1024w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare-768x478.png 768w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare-1536x956.png 1536w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/img-alianza-kolsquare-18x12.png 18w\" sizes=\"(max-width: 1749px) 100vw, 1749px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"img-IMI-mobile\"><img decoding=\"async\" width=\"944\" height=\"1146\" src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/imi-mobile.png\" alt=\"\" class=\"wp-image-1222\" srcset=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/imi-mobile.png 944w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/imi-mobile-247x300.png 247w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/imi-mobile-844x1024.png 844w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/imi-mobile-768x932.png 768w, https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/imi-mobile-10x12.png 10w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Todo lo que necesitas, <br>funcionando en conjunto<\/h2>\n\n\n\n<p>Potenciamos tu estrategia de influenciadores combinando la anal\u00edtica de Kolsquare con nuestro conocimiento estrat\u00e9gico y capacidad de ejecuci\u00f3n. As\u00ed transformamos datos, tendencias y oportunidades en campa\u00f1as m\u00e1s relevantes, eficientes y conectadas con los objetivos de tu marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">As\u00ed lo logramos<\/h2>\n\n\n\n<div class=\"process-wheel-container\" id=\"processWheelContainer\">\n  \n  <!-- El SVG mantendr\u00e1 su relaci\u00f3n de aspecto gracias al viewBox -->\n  <svg class=\"wheel-svg-layer\" viewbox=\"0 0 500 500\">\n    <path \n      d=\"M 140,59.2 A 220,220 0 1,1 140,440.8\" \n      fill=\"none\" \n      class=\"ring-visible-path\" \n    \/>\n    <path \n      id=\"textArcPath\" \n      d=\"M 140,440.8 A 220,220 0 0,1 140,59.2\" \n      fill=\"none\" \n    \/>\n    <text class=\"curved-text-element\" dy=\"16\">\n      <textpath href=\"#textArcPath\" startoffset=\"50%\" text-anchor=\"middle\">\n        AN\u00c1LISIS DE DATOS\n      <\/textpath>\n    <\/text>\n  <\/svg>\n\n  <div class=\"circle-ring\" id=\"circleRing\"><\/div>\n\n  <div class=\"center-card\">\n  <!-- Fondo circular absoluto que da la forma recortada detr\u00e1s -->\n  <div class=\"card-circle-bg\">\n    <div class=\"top-half-bg\"><\/div>\n    <div class=\"bottom-half-bg\"><\/div>\n  <\/div>\n\n  <!-- Wrapper e imagen que sobresale -->\n  <div class=\"card-image-wrapper\">\n    <img decoding=\"async\" id=\"stepImage\" src=\"\" alt=\"Imagen del proceso\">\n  <\/div>\n\n  <!-- Texto explicativo -->\n  <div class=\"card-content\">\n    <h3 class=\"step-title\">\n      <span id=\"stepNumber\">01<\/span>\n      <span id=\"stepTitle\">Entender la necesidad del cliente<\/span>\n    <\/h3>\n    <p id=\"stepDescription\">An\u00e1lisis inicial del mercado y competencia.<\/p>\n  <\/div>\n<\/div>\n<\/div>\n<div id=\"mobileTimelineContainer\" class=\"mobile-timeline-wrapper\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Content creators<br>in our campaigns<\/h2>\n\n\n\n<div id=\"carrusel-videos-block_6a9af5aa4d49e\" class=\"video-carousel-block\">\n  \n      <div class=\"swiper myVideoSwiper\">\n      <div class=\"swiper-wrapper\">\n        \n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Losdenam-Acnur.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">Los de \u00d1am<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">Somos Panas Colombia &#8211; Acnur<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Abrazatumente-Juanda-Capsula.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">JuanDa<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">Abraza Tu Mente &#8211; Unicef<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Lindapalma-Ue.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">Linda Palma<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">UE<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Abrazatumente-Martinlondono.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">Mart\u00edn Londo\u00f1o<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">Abraza Tu Mente &#8211; Unicef<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Metelemente-Juanpablojaramillo.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">Juan Pablo Jaramillo<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">M\u00e9tele Mente<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Vph2.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">Julieta Pi\u00f1eres<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">Una Dosis de Futuro &#8211; OPS<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <div class=\"video-card\">\n              \n                              <video \n                  src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Zahira-Vph.webm\" \n                  autoplay loop muted playsinline preload=\"auto\">\n                  Tu navegador no soporta el formato WebM.\n                <\/video>\n              \n                              <div class=\"video-overlay-text\">\n                                      <h4 class=\"video-title\">Zahira Benavides<\/h4>\n                                    \n                                      <p class=\"video-subtitle\">Una Dosis de Futuro &#8211; OPS<\/p>\n                                  <\/div>\n              \n            <\/div>\n          <\/div>\n        \n      <\/div>\n      \n      <div class=\"swiper-button-next\"><\/div>\n      <div class=\"swiper-button-prev\"><\/div>\n    <\/div>\n\n  \n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Puedes activar servicios individuales,<br>cuando los necesites<\/h2>\n\n\n\n<div id=\"tarjetas-servicios-block_6a9b000b109d5\" class=\"cards-grid-container\">\n      <div class=\"cards-grid\">\n      \n              <div class=\"card-item\">\n          \n                      <h3 class=\"card-title\">Benchmarking<\/h3>\n          \n                      <div class=\"card-icon-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/bench.png\" alt=\"Benchmarking\" class=\"card-icon\">\n            <\/div>\n          \n                      <p class=\"card-description\">An\u00e1lisis en tiempo real de la competencia, volumen de conversaci\u00f3n y EMV. <\/p>\n          \n        <\/div>\n              <div class=\"card-item\">\n          \n                      <h3 class=\"card-title\">Medici\u00f3n de resultados<\/h3>\n          \n                      <div class=\"card-icon-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/Medicion-resultados.png\" alt=\"Medici\u00f3n de resultados\" class=\"card-icon\">\n            <\/div>\n          \n                      <p class=\"card-description\">Evaluaci\u00f3n del desempe\u00f1o de tus campa\u00f1as, midiendo credibilidad, alcance y ROI por formato.  <\/p>\n          \n        <\/div>\n              <div class=\"card-item\">\n          \n                      <h3 class=\"card-title\">Escucha de redes<\/h3>\n          \n                      <div class=\"card-icon-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/vyjcomunicaciones.com\/wp-content\/uploads\/2026\/08\/escucha.png\" alt=\"Escucha de redes\" class=\"card-icon\">\n            <\/div>\n          \n                      <p class=\"card-description\">Monitoreo del clima de opini\u00f3n, mood virtual y tendencias alrededor de tu marca o sector.<\/p>\n          \n        <\/div>\n      \n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Todo lo que necesitas, funcionando en conjunto Potenciamos tu estrategia de influenciadores combinando la anal\u00edtica de Kolsquare con nuestro conocimiento estrat\u00e9gico y capacidad de ejecuci\u00f3n. As\u00ed transformamos datos, tendencias y oportunidades en campa\u00f1as m\u00e1s relevantes, eficientes y conectadas con los objetivos de tu marca. As\u00ed lo logramos AN\u00c1LISIS DE DATOS 01 Entender la necesidad del [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/vyjcomunicaciones.com\/en\/servicios\/influencer-marketing\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Influencer Marketing Intelligence<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-servicios-new.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicios"],"acf":[],"_links":{"self":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":73,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/posts\/940\/revisions\/1223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vyjcomunicaciones.com\/en\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}